What is Google AdWords and What For is It?

September 13, 2012
3-4 minutes
  • Visualize interactions with AdWords
  • Role of Google AdWords for business

Google AdWords is Google’s main advertising product offering clients pay-per-click, i.e, cost-per-click (CPC) advertising, cost-per-thousand-impressions or cost-per-mille (CPM) advertising, and site-targeted advertising for text, banner, and rich-media ads (see more in wiki). AdWords made wonderful video describing its product:

Now, let’s take a look at broader simplified view

What is Google AdWords

Therefore, with AdWords you can do basically two things:

  1. List offers in Google Search results and Google Partner Search websites
  2. List offers on other websites which participate in Google Content Network

Both advertising platforms are extremely huge providing many opportunities for almost every business. AdWords takes important role in organizing online marketing campaigns for businesses:

AdWords Role for Business

Also Read Following

Enjoyed reading?
People with the same interests want to read article too.
Share this post to help them finding it