Google AdWords Quality Score

September 20, 2012
1-2 minutes
  • Role of Quality Score in AdWords
  • Learn how Quality Score is calculated

Quality Score is an estimate of how relevant your ads, keywords, and landing page are to a person seeing your ad. Since Ads relevance is crucial for the AdWords long-term success, there was punishment / reward policy developed to stimulate advertisers creating better Ads (read details in Interests Alignment: AdWords, Advertisers, Users).

Google AdWords Quality Score

CTR takes the hugest piece in determining Quality Score (read Why CTR is Important for AdWords) which is mostly depends on users and advertisers rather than AdWords. Other two components (Relevance and Landing page experience) depend mostly on AdWords and advertisers rather than users.

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Why CTR is Important for AdWords?

September 18, 2012
2-3 minutes
  • Visualize AdWords Pay Per Click (PPC) model
  • Learn how AdWords makes money
  • Role of CTR for AdWords, Users and Advertisers

In AdWords CTR is one of the highest priority aspects and defines the largest piece in determining Quality Score for advertisers. It is incorporation of satisfaction, relevancy and profit. See why it is so:

Why CTR is Important for AdWords

Therefore, since CTR metric is aligned with interests of all parties, advertisers need to pay close attention on it and implement effective tactics for its improvement. As the result, increase of CTR will produce following benefits:

  1. Higher Ad Position and more relevant Clicks
  2. Lower Cost per Click (CPC) and more Clicks at a whole (via improving Quality Score)
  3. Better understanding of potential customers’ behavior online

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Interests Alignment: AdWords, Advertisers, Users

September 16, 2012
1-2 minutes
  • Checklist of interests for all parties
  • Visualize AdWords punishment / reward system

AdWords has wonderful customer-focused model and teaches advertisers to align own interests with end-customers’ interests via its motivation system.

Interests Alignment: AdWords, Advertisers, People

Therefore, Quality Score in AdWords is one of the most important aspects for advertisers.

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What is Google AdWords and What For is It?

September 13, 2012
3-4 minutes
  • Visualize interactions with AdWords
  • Role of Google AdWords for business

Google AdWords is Google’s main advertising product offering clients pay-per-click, i.e, cost-per-click (CPC) advertising, cost-per-thousand-impressions or cost-per-mille (CPM) advertising, and site-targeted advertising for text, banner, and rich-media ads (see more in wiki). AdWords made wonderful video describing its product:

Now, let’s take a look at broader simplified view

What is Google AdWords

Therefore, with AdWords you can do basically two things:

  1. List offers in Google Search results and Google Partner Search websites
  2. List offers on other websites which participate in Google Content Network

Both advertising platforms are extremely huge providing many opportunities for almost every business. AdWords takes important role in organizing online marketing campaigns for businesses:

AdWords Role for Business

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Announcing launch of Nose for Google Analytics™

August 7, 2012

It is exciting time today, the day when Nose for Google Analytics™ goes public. Now website owners and Google Analytics experts can access and download powerful extension for Google Chrome™.

 

 

 

It was fun, intensive and impressive time developing the app. And now I’m happy to let it go to the live world.

 

So, what’s interesting there for users? 

The idea behind it is simple. Any big achievement consists of small achievements. And the same on a website. When user converts, we reach the goal. But conversion consists of smaller conversions, steps and micro-tasks visitors do and accomplish while browsing the website. So, before visitor purchase some item he or she goes through a chain of pages. And now you can estimate those pages (not the website in total) much easier than you can do it via standard Google Analytics™ web interface.

 

Keep context in mind

The hugest difference from what you can do in Google Analytics™ is to see important information while remaining on the website. So, you not just see url string of the page you estimate along with metrics, but you see and feel the page because stats are just embedding right to the page.

 

360 degree data

Now you don’t need to jump between different sections as you did in Google Analytics™ before. The most important information is now available immediately altogether. And even more, you can see this information in different perspectives at once. There are three perspectives: absolute data, performance and comparison.

 

Analyze fast

It’s incredible time saver. All reports on most of the websites can be loaded between 1 and 5 seconds.

 

Technical aspects

Extension is using manifest version 2. It is much more secure standard than the previous version.

Authorization is handled via OAuth 2.0 protocol so you don’t need to share login and password for Google Analytics™ account. Thus credentials could not be unveiled, since extension doesn’t save them.

Core Reporting API v3 is the latest library from Google Analytics™ used in this extension. It works much faster and simpler than version 2. Integrating this library was one of the most exciting parts of the development, since natively it’s not supporting authorization via secure protocol OAuth 2.0 in isolated environments like Chrome extension thus making it impossible to use for now. The goal was reached by developing custom authorization module from scratch to integrate both parts.

 

The beginning

So, the extension started to grow from now. You’re welcome to install the app and experience benefits. Also, share news with your friends who is using Google Analytics™ now.

Would love to hear your comments in order to make it even more useful, therefore don’t be shy, add your feedback to improve the app and let others know what’s good there and what could be improved.

If you want to hear about extension improvements, subscribe to newsletter. Don’t worry there will be only topic related emails.

More information is available on Guide to Nose for Google Analytics™ page.

Special thanks to Evgeniy, Dmitriy and Oleg who were testing extension during development and helped improve it providing feedback and wonderful ideas.

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