Why CTR is Important for AdWords?

September 18, 2012
2-3 minutes

Visualize AdWords Pay Per Click (PPC) model Learn how AdWords makes money Role of CTR for AdWords, Users and Advertisers In AdWords CTR is one of the highest priority aspects and defines the largest piece in determining Quality Score for …

Interests Alignment: AdWords, Advertisers, Users

September 16, 2012
1-2 minutes

Visual expression of stakeholders’ interests in AdWords. Find out the main direction and define your tactics for managing AdWords campaigns.

What is Google AdWords and What For is It?

September 13, 2012
3-4 minutes

Understand AdWords role for business via simple visuals. Who is involved? How it works? And what opportunities you have?