Interests Alignment: AdWords, Advertisers, Users

September 16, 2012
1-2 minutes
  • Checklist of interests for all parties
  • Visualize AdWords punishment / reward system

AdWords has wonderful customer-focused model and teaches advertisers to align own interests with end-customers’ interests via its motivation system.

Interests Alignment: AdWords, Advertisers, People

Therefore, Quality Score in AdWords is one of the most important aspects for advertisers.

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