- Role of Quality Score in AdWords
- Learn how Quality Score is calculated
Quality Score is an estimate of how relevant your ads, keywords, and landing page are to a person seeing your ad. Since Ads relevance is crucial for the AdWords long-term success, there was punishment / reward policy developed to stimulate advertisers creating better Ads (read details in Interests Alignment: AdWords, Advertisers, Users).
CTR takes the hugest piece in determining Quality Score (read Why CTR is Important for AdWords) which is mostly depends on users and advertisers rather than AdWords. Other two components (Relevance and Landing page experience) depend mostly on AdWords and advertisers rather than users.
Also Read Following
- Why CTR is Important for AdWords?
- Interests Alignment: AdWords, Advertisers, Users
- All AdWords articles